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Darla Moore School of Business


Certificates and Concentrations

The Moore School offers many ways to customize your degree. Learn more about the certificates offered to undergraduate and graduate students and the concentrations you can focus on within your degree program.

Business Analytics Undergraduate Concentration

Today and into the future, business success demands constant innovation and creativity, coupled with a high-level understanding of business analytics. Moore School students are immersed in high-level analytics in every business discipline throughout their college career.

A recent study by the McKinsey Global Institute found that U.S. businesses looking to capitalize on the massive volumes of data available today face a shortage of 1.5 million managers who are well-trained in data analytics. Conversations with industry leaders confirm that there is an enormous need, not simply for analytics experts, but for individuals that combine solid business skills with an understanding of cutting edge analytical techniques. The Moore School is addressing this business need through its undergraduate concentration in business analytics. This concentration requires four courses (12 hours of coursework), detailed below.

Required course:

  • MGSC 394: Data Analytics for Business

This course helps develop two sets of skills in students. First, effectively using standard business software tools that are used in data analysis. Secondly, using multiple analytics software tools to gain insights to guide decision-making.

Three elective courses from the following, each of which has significant analytics applied in the area of study:

  • ACCT 404: Accounting Information Systems I
  • ECON 436: Introductory Econometrics
  • FINA 444: Corporate Risk Management
  • FINA 469: Investment Analysis and Portfolio Management
  • FINA 472: Student-Managed Investments
  • MGMT 425: HR Analytics
  • MGSC 390: Business Information Systems
  • MGSC 486: Service Operations Management
  • MKTG 352: Principles of Marketing Research
  • MKTG 447: Pricing Strategy and Analytics

Note that the concentration requirements are different for the accounting major: MSCG 394, ACCT 404 and ECON 436 are required, and students must choose one of the following two electives: FINA 469 and FINA 472.

Graduate Certificate Programs

Graduate students can enhance their degree program with graduate certificates that align with their interests and career goals. Graduate certificates are noted in the graduate’s transcript, and graduates received a separate diploma awarding a “Post-Bachelor Certificate” in the specific area of knowledge.

The Business Analytics Graduate Certificate is designed, based on extensive benchmarking across academia and industry, to train the data-savvy managers that today’s marketplace demands.

Academic Requirements

Despite staggering increases in the ability to capture and store data, the majority of business decisions continue to be made in the same ad hoc fashion as they were before the information age. One of the reasons we do not see more data-driven decision-making is that companies have an abundance of data but lack the ability to turn the data into useful knowledge. To accomplish this, firms need managers and leaders who combine solid business and communication skills with an analytics skillset. A recent study by the McKinsey Global Institute found that U.S. businesses looking to capitalize on the massive volumes of data available today face a shortage of 1.5 million of these types of managers who are well-trained in data analytics.

Candidates pursuing this certificate are required to complete four courses (12 credit hours) beyond the MBA core course work; three of them required and one that may be chosen from a list of provided electives.

Graduate Certificate in Business Analytics

Required Courses:

  • MGSC 777 — Advanced Quantitative Methods
  • MGSC 891 — Data Resource Management
  • MKTG 708 — Customer Relationship Management and Data Mining

Additional Courses: (one required)

  • CSCE 587 — Big Data Analytics
  • FINA 772 — Student Managed Investments
  • MGSC 778 — Revenue Management
  • MGSC 796 — Information Systems
  • MKTG 717 — Marketing Spreadsheet Modeling

Along with the general trend in business toward massive automation, large scale enterprise resource planning (ERP) systems have become the backbone of today’s information systems. These systems integrate information from all areas of an organization (i.e., marketing, operations, HR, sales) as well as up and down the supply chain.

Academic Requirements

Increasingly, business managers must demonstrate proficiency in their understanding of ERP systems and be able to design, employ and use these systems effectively as a requirement to a successful career. The Graduate Certificate in Enterprise Resource Planning is designed to provide students with the ability to demonstrate an overall understanding and working knowledge of the function, design, control and use of ERP systems. It is based on the premise that students should understand at a conceptual level both their own technology as well as the technology of the entities with which they interact. In addition to understanding ERP systems, this certificate also focuses on understanding how, administratively and operationally, each area of the organization interacts, leverages and affects the others to create a desired outcome across the organization. The curriculum provides students with sufficient conceptual understanding and applied skills to be able to navigate the complexities of transaction processing and data queries inherent in modern ERP systems. Emphasis is given to the predominant ERP system within large organizations, which is SAP, culminating in SAP TERP 10 instruction and the TERP 10 examination. Candidates pursuing this graduate certificate are required to complete three courses (nine credit hours) beyond the International MBA core coursework — two of them required and one that may be chosen from a list of provided electives. 

Graduate Certificate in Enterprise Resource Planning

Required Courses:

  • ACCT 737 — Accounting Information Systems from a Strategic Perspective
  • ACCT 739 — Enterprise Resource Planning

Additional Courses: (one required)

  • ACCT 702 — Application of Advanced Databases to Accounting and Business
  • MGSC 891 — Data Resource Management

Course Descriptions:

*ACCT 737 — Accounting Information Systems from a Strategic Perspective
Design and implementation of accounting information systems to achieve strategic objective.

*ACCT 739 — Enterprise Resource Planning Systems
Business process integration within enterprise resource planning systems including the use and management of the enterprise core modules within ERP software implemented companies.

ACCT 702 — Application of Advanced Databases to Accounting and Business
The integration, configuration and operation of accounting information within enterprise resource planning and other databases as applied to current business practices.

MGSC 891 — Data Resource Management
Overview of data resource management, including database technology and design, information architecture planning, and database administration. A design project is required.

*Required course for Business Analytics functional specialization.

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