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Darla Moore School of Business

  • marketing major at the Moore School

    Bachelor's Degree


Leaving campus with a degree makes graduation day. Leaving with a job makes every day after. The difference? Setting yourself apart with a degree specialization. Knowing what you want to do and having related experience is everything in today’s hiring market. Choosing a specialty concentration within your major ensures real-world experiences with a national employer during your undergraduate studies — a major advantage that expands networks and opportunities. 


  • Explore the marketing major curriculum and three concentrations
  • Find a Focus:  One way to set yourself apart is to enhance your marketing degree with a study concentration. Three concentration options allow you to fine-tune your marketing know-how in ways that can strengthen your resume and increase your earning potential.

Examples of marketing positions based on marketing concentrations

  • Business analyst
  • Marketing analyst
  • Category analyst
  • Consumer analyst
  • Market researcher
  • Product Manager
  • Brand Manager
  • Marketing assistant/associate/coordinator
  • Integrated marketing communications manager
  • Shopper marketing manager
  • Digital/social marketing manager
  • Digital/social marketing strategist
  • Category manager
  • Field sales territory representative
  • Account executive
  • Business development representative
  • Trade marketing manager
  • Sales operations manager

This major is a good fit if you...

  • Enjoy strategic thinking and problem-solving.
  • Are skilled at insights and data-driven decision-making.
  • Have strong interpersonal and communication skills.

Why should you enroll?

  • Marketing majors find careers as sales leaders, research analysts, marketing managers, communications managers, product managers and retail/purchasing leaders.
  • The Moore School’s marketing department is widely acclaimed for its expertise in areas such as consumer behavior, marketing strategy, research methods, behavioral pricing and marketing communications.
  • Students have the opportunity to choose a concentration for their studies, and engage in real-world projects with industry partners through the Center for Marketing Solutions or Center for Sales Success
  • Gain more experience by getting involved with marketing student organizations:

Challenge the conventional. Create the exceptional. No Limits.