Background

Cem Öztürk is an associate professor of marketing (with tenure) and Business Partnership Foundation Dean’s Fellow at the Darla Moore School of Business. Previously, he was an assistant professor of marketing at the Georgia Institute of Technology. His research passion lies in the field of empirical quantitative marketing. Broadly, his research focuses on answering substantive questions in two research streams: marketing and public policy and channels and competition. Within these streams, his papers have shed new light on issues such as environmental sustainability, social sustainability (i.e., racial and gender discrimination), competitive spillover effects and pricing. 

From a methodological viewpoint, he studies these issues using state-of-the-art causal inference methods, structural econometric models, spatial econometric models and optimization algorithms.

His interdisciplinary work has appeared in Marketing Science (3), Management Science, Production and Operations Management, Journal of International Business Studies, and European Journal of Operational Research, among others. His paper titled “Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors” was featured by Harvard Law School Bankruptcy Roundtable, Chicago Business Review, and Oxford Business Law Blog. In addition, his article titled "Price Reactions to Rivals' Local Channel Exits" was featured in the Capital Ideas Magazine of Chicago Booth. Cem has served as a referee for the Journal of Marketing Research, Management Science, Quantitative Marketing and Economics, Production and Operations Management, and MSI Alden G. Clayton Doctoral Dissertation Proposal Competition. 

In 2019, Cem was selected as one of the “World’s Best 40 Under 40 MBA Professors” by Poets & Quants. At Georgia Tech, he received three university-level teaching awards – the Class of 1940 W. Roane Beard Outstanding Teacher Award (2019), the CTL/BP Junior Faculty Teaching Excellence Award (2017), and the Class of 1940 Course Survey Teaching Effectiveness Award (2013, 2014, and 2017). Additionally, he was the Full-time MBA Elective Professor of the Year Award in 2014, 2018, and 2020; and the Professional MBA Elective Professor of the Year Award in 2015.

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Research

Sustainability (environmental and social), marketing channels, marketing and public policy, competitive strategy, retailing, and digital marketing