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Darla Moore School of Business

Encouraging the next generation

Image of Bruce and Lynn Felt

Alumni couple creates scholarship for underrepresented students

Alumni Bruce and Lynn Felt jumpstarted their successful careers in the technology industry with degrees from the Moore School.

Bruce (’80 accounting) and Lynn (’80 management science) chose California for their post-undergraduate plans. He earned his MBA from Stanford and later worked for several high technology companies in management and financial operations; she began what would be a 20-year career in Silicon Valley as a software engineer.

“That move to California for Bruce to attend Stanford and for me to work in Silicon Valley would not have happened without our very well-respected degrees from USC,” Lynn said.

Bruce, the chief financial officer for the Domo software company since 2014, and Lynn decided to create the Bruce and Lynn Felt Endowed Scholarship to acknowledge the impact their USC degrees had on their success and to support future underrepresented students at the Moore School.

“We wanted this current generation of students, no matter their background, to have the same opportunities we did after graduation without the burden of overwhelming debt,” Bruce said. “We also very much support the school's objective to build an even more diverse student experience and hope that our support will contribute to this objective.”

Across the country in California where the Felts still reside, USC has “become even more well known as a world-class university in a college town that now rivals the best in the country,” Bruce said. The Felts noted that USC is holding its own in a highly competitive college-choice environment.

They said in California, students are leaving the state to enroll in schools that “have exactly what USC has to offer: strong academics, a beautiful campus in a charming college town and world-class athletics. We have personally encouraged many interested, local, highly qualified students to explore USC with several choosing to attend in the last few years.”

In addition to their endowed scholarship, Bruce has served as a USC-Business Partnership Foundation trustee. He has also formalized a collaboration between Domo and the Moore School’s business analytics training efforts. Domo has provided financial and operational support for student projects in the Center for Applied Business Analytics.

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