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Making Money III: Marketing, Development, and Audience Surveying with Purpose

A Seminar for the Arts and Entertainment Industry

May 19, 2017 • 9 a.m. - 4 p.m.
Russell House University Union
University of South Carolina—Columbia Campus
The S.C. Arts Commission is again partnering with USC's Department of Sport and Entertainment Management to offer Making Money III! This highly successful seminar is geared towards non-profit and for-profit arts and entertainment organizations. Whether you are an executive director, a board member, work in marketing, or in development, this seminar is for you!

This year, we are excited to welcome nationally recognized arts consultant, Surale Phillips, with a tailored session specifically geared towards South Carolina arts leaders.

Session Description

This three-part seminar will include the following topics, featuring guest experts and hands-on learning.

Part 1: Driving organizational success and financial stability. Best practices from an award winning arts leader.
Part 2: Making your social media work for you!  Strategies and tips to better engage your patrons and followers.
Part 3: Surveying with purpose. This 3.5-hour session with working lunch will help organizations to design and execute solid survey projects. Participants will learn simple ways to approach this often challenging work in order to design surveys that result in useful information.

Who should attend? Making Money III is designed for non-profit and for-profit arts and entertainment executive directors, board members, and marketing and development staff.


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Surale Phillips, President and Lead Consultant at Decision Support Partners, Inc.

Surale Phillips has provided research and consulting services to the arts for 25 years. Her work has been the foundation of projects supported by the NEA, Wallace Foundation, Irvine Foundation, Knight Foundation, and other national and local grant makers. Her more than 150 clients have included arts service organizations, municipalities, and nonprofit arts organizations of every discipline in nearly every state. She is a regular coach and presenter at the Americans for the Arts national convention and the National Arts Marketing Project conference. Her most recent workshops were hosted by Convening Culture for the State of Florida, Raleigh Office of Arts, and ArtsMemphis.

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Jennifer Clark Evins, President/CEO, Chapman Cultural Center, Inc., and 2007 Verner Award Winner

As President/CEO, Evins heads the 4th largest and oldest local arts agency in South Carolina, leading a conglomerate of seven nonprofit collaborative partners that “co-locate” at the Chapman Cultural Center. Evins joined CCC in August 2010 as Senior Development Director and assumed the duties of the President/CEO in June 2011. Evins’ experience in the nonprofit sector was as a volunteer leader in Spartanburg for nearly 24 years. Most notably, she spearheaded the capital campaign that built the Chapman Cultural Center, raising more than $42 million, and later raising $10 million for a new Spartanburg YMCA. Evins has lead numerous creative placemaking projects including winning the Bloomberg Philanthropies Public Art Challenge. Prior to joining the nonprofit field in 2010, Evins had an extensive professional career in marketing and public relations.

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Armen Shaomian, DMA, Assistant Professor, Dept. of Sport and Entertainment Management

Dr. Shaomian is the producer and creator of the highly acclaimed Making Money series. He has an extensive background in performing arts, education and project management consulting. He is the founder and CEO of Armenize, Inc., an arts consulting agency specializing in non-profit arts management and foundational strategies. Prior work includes programs manager / associate producer for the National Foundation for Advancement in the Arts (NFAA) and its signature YoungArts program. In his role as their associate producer, Dr. Shaomian oversaw live performance logistics as well as strategic relations with the Baryshnikov Arts Center in New York City, the Smithsonian American Art Museum and the John F. Kennedy Center for the Performing Arts in Washington, D.C., as well as the United States Department of Education and the United States Presidential Scholars program. His work with the NFAA included cost analysis and contract negotiations, allowing the Foundation to save fiscally while raising the quality of its programming. In 2016, he was nominated for the University of South Carolina’s Michael J. Mungo Undergraduate Teaching Award. Dr. Shaomian currently serves on the board of the Music and Entertainment Industry Educators Association (MEIEA).

Space is limited. REGISTER NOW!

This seminar is produced in collaboration with the SC Arts Commission’s Leadership and Organizational Development Program, under the leadership of Joy Young, Program Director.
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