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College of Hospitality, Retail and Sport Management

  • USC Department of Retailing student Augusta Roach models for Sherri Hill at a fashion show.

College of HRSM Student Spotlight: Augusta Roach

Major: Retailing - Fashion Merchandising and Digital Innovations
Hometown: Easley, South Carolina
Anticipated Graduation: May 2025

 Career Highlights (so far)

  • USC Honors College student
  • President’s List student, Fall 2022 and Spring 2023 (4.00 GPA, 12 or more semester hours)
  • USC Department of Retailing Student Advisory Board member
  • USC Fashion Board member
  • Miss South Carolina Teen USA 2021 and top 16 at Miss Teen USA
  • Model for Sherri Hill, Kittenish, Wrangler, Anne Barge and more
  • President and co-founder of Carolina Girls Who Walk student organization
  • Summer 2023 intern for Savvy Bride Boutique Greenville

New York Fashion Week was the coolest experience of my life, like a childhood dream come true. I saw Sherri Hill’s entire planning of the show. The fact that it applies to what I want to do long term made it even better, because I was allowed that access. I wasn’t just there to walk. In modeling, I've seen so much of the styling, the creative directing. So what I'm learning here is behind the scenes, the more business side. I’d love to be a combination of the two, a product developer and planner. Basically, the one who's taking the trends and forming the collection. I want to be on the creative side.

Augusta Roach smiling at the Miss Teen USA competition.

Fun Facts

  • First modeling experience was Greenville Fashion Week, thanks to her mom. Augusta says: "I used to get anxious in front of an audience. My mom decided that the only way to fix that was to put me in front of more people. She submitted me, without my knowing, to Greenville Fashion Week."
  • Has modeled clothes designed by USC Retailing alumna Alex Kunkle, now a designer for Mac Duggal.

Future Plans

  • Hopes to become a fashion product developer and planner, combining modeling experience with lessons learned as a USC retailing student.
  • Augusta Roach poses for a photo after winning the Miss South Carolina Teen USA 2021 title.
  • Augusta Roach is featured on a billboard advertisement on a building for Angel Samples Cosmetics.

Challenge the conventional. Create the exceptional. No Limits.