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College of Hospitality, Retail and Sport Management

Faculty and Staff

Miyoung Jeong, Ph.D.

Title: Professor
Department: School of Hospitality and Tourism Management
College of Hospitality, Retail and Sport Management
Phone: 803-777-9472
Office: Close-Hipp 613
Miyoung Jeong headshot


Ph.D., School of Hospitality Management, Pennsylvania State University

M.S., Hotel Administration, University of Nevada - Las Vegas
B.S., English Literature and Language, Kyungpook National University

Miyoung Jeong, Ph.D., joined the School of Hospitality and Tourism Management at the University of South Carolina in August, 2015, as an associate professor. In January of 2018, Jeong was named professor. Prior to coming to the School of HTMT, Jeong was on the faculty of the Hospitality and Tourism Management Department in the Isenberg School of Management at the University of Massachusetts Amherst where she served as a Ph.D. coordinator. For nine years, she also worked in the Hotel, Restaurant, and Institution Management Department at Iowa State University as an assistant and then associate professor. 

Jeong's research work has been published in hospitality, tourism and general business journals and presented in various national and international conferences. She has also published book chapters and an edited book. During her academic career, Jeong has won prestigious awards such as the W. Bradford Wiley Memorial Research Award two times — in 2008 and 1997 — Best Article of the Year by International Journal of Hospitality Management in 2004, and numerous best paper awards at conferences. She has also won various competitive research grants from the U.S. Department of Agriculture, American Hotel and Lodging Educational Foundation, UNLV’s Caesars Hospitality Research Center, and other non-profit organizations.

Jeong has two children and loves to shop with her daughter. Her family is athletic and often participates in 5K runs.

Academic appointments

  • Associate Professor and Ph.D Coordinator, Hospitality and Tourism Management, University of Massachusetts Amherst, Jan. 2009 – Aug. 2015

  • Associate / Assistant Professor, Hotel, Restaurant, and Institution Management, Iowa State University, Aug. 1999-Dec. 2008
  • Assistant Professor, Hospitality Management, University of Mississippi, Aug. 1998 – May 1999

Honors and awards

  • Best paper of the the 16th APacCHRIE Conference. Guangzhou, China. 2018.
  • Best Paper of the 2015 Meeting Professionals International / World Education Congress. 2015.
  • Best paper of the 2010 Global Marketing Conference. 2010.
    W. Bradford Wiley Memorial Best Research Paper of the Year Award. 2008 and 1997.
  • Best Article of the Year published in International Journal of Hospitality Management in 2003. 2004.
  • Best Paper of the Year at I-CHRIE. 2003 and 2000.

Research interests

  • E-servicescape
  • Customer reviews
  • Social media
  • Mobile technology
  • Revenue management
  • Self-service technology
  • Website quality
  • Hospitality operation
  • Consumer online behavior


  • HRTM 364 – Conference and Meeting Planning
  • HRTM 564 – Advanced Meeting Management
  • HRTM 584 – Tourism Information Technology Issues
  • HRSM 700 – Quantitative Methods in HRSM
  • HRTM 899 – Dissertation

Recent publications

Jeon, M. M., Lee, S., & Jeong, M. (2020). "Perceived corporate social responsibility and customers’ behaviors in the ride-sharing service industry." International Journal of Hospitality Management.

Jeong, M., & Hyejo, H. (2020). "Tourists’ experiences with smart tourism technology at smart destinations and their behavior intentions." Journal of Travel Research.

Lee, S., Shin, H., & Jeong, M. (2019). "Are students ready for their future career in the event and meeting industry? Lessons from a comparative study between students and event and meeting professionals." Journal of Hospitality & Tourism Education.

Min, S., So, K., & Jeong, M. (2018). "Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model." Journal of Travel & Tourism Marketing.

Wang, C.R., & Jeong, M. (2018). "What makes you choose Airbnb again?: An examination of users’ perceptions toward the website and their stay." International Journal of Hospitality Management. 74, 162-170.

Lee, S., & Jeong, M. (2018). "Enhancing customers’ positive responses: Applying sensory marketing to the hotel website." Journal of Global Scholars of Marketing Science. 28(1). 68-85.

Jeon, M., Lee, S., & Jeong, M. (2018). "e-Social influence and customers’ behavioral intentions on a bed and breakfast website." Journal of Hospitality Marketing & Management. 27(3), 366-385.

Kim, J., & Jeong, M. (2018). "Research on hospitality and tourism education: Now and future." Tourism Management Perspectives. 119-122.

Lee, S., & Jeong, M. (2017). "Role of brand story on narrative engagement, brand attitude, and behavioral intention." Journal of Hospitality & Tourism Technology. 8(3), 465-480.

Jeong, M., & Oh, H. (2017). "Business-to-business social exchange relationship beyond trust and commitment." International Journal of Hospitality Management. 65, 115-124.

Jeong, M., & Lee, S. (2017). "Do customers care about types of hotel service recovery efforts? An example of consumer-generated review sites." Journal of Hospitality & Tourism Technology. 8(1), 5-18. DOI: 10.1108/JHTT-09-2016-0049.

Jeon, M., and Jeong, M. (2017). "Customers’ perceived website service quality and its effects on e-loyalty." International Journal of Contemporary Hospitality Management. 29(1), 438-457. 

Lee, M., Jeong, M., and Lee, J. (2017). "Roles of negative emotions in customers’ perceived helpfulness of hotel reviews on a user-generated review website: A text mining approach." International Journal of Contemporary Hospitality Management. 29(2), 762-783. 

Research grants

  • Role of recognition/reward in employee engagement and turnover likelihood. Funded by Incentive Research Foundation, $49,957.98. Co-PI
  • Group Travel Disruption: Risks and how they are mitigated. Funded by Incentive Research Foundation, $30,350. Co-PI.
  • Developing a New Business Model for DMCs by Redesigning Their Value Propositions. Funded by Incentive Research Foundation ($30,336)
 Co-PI. April. 2014–Dec. 2015.
  • SMARTs Mass School Meals Accountability Responsibility Training. Funded by U.S. Department of Agriculture. ($370,743), Co-PI. Sept. 2010–Nov. 2012
  • High Tech vs. High Touch in Resort Operations: Implications for Customer
 Service and Satisfaction.
 Funded by Caesars Hospitality Research Center. University of Nevada, 
Las Vegas, NV. ($38,000), Co-PI. Jul. 2008–May 2009.
  • Pop Up Retail's Acceptability as an Innovative Business Strategy and Enhancer 
of the Consumer Shopping Experience.
 Funded by International Council of Shopping Centers. ($14,549), Co-PI. May 2006–Apr. 2007.
  • Strengthening Competitive Advantage of Rural Businesses with E-commerce and Experience Economy. 
Funded by Southern Rural Development Center. ($15,000), PI. May 2005–Apr. 2006.
  • An Innovative Rural Entrepreneurship Model for Family and Consumer Sciences 
Funded by United States Department of Agriculture Cooperative State Research,
 Education, Extension Service: Higher Education Challenge Grant. ($100,000).
 Co-PI. Aug. 2004–Aug. 2007.

Professional membership

  • International Council on Hotel, Restaurant, and Institutional Education (ICHRIE)

  • American Hotel & Lodging Association (AH&LA)
  • Meeting Professionals International (MPI)
  • Professional service
  • Co-editor of Journal of Hospitality & Tourism Education

Challenge the conventional. Create the exceptional. No Limits.