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College of Hospitality, Retail and Sport Management

Faculty and Staff

Drew Martin, Ph.D.

Title: Professor
Department: School of Hospitality and Tourism Management
College of Hospitality, Retail and Sport Management
Phone: 803-777-8010
Fax: 803-777-1224
Office: Close-Hipp 610
Drew Martin headshot


Ph.D., University of Hawaii at Manoa
M.A., University of Hawaii at Manoa
M.B.A., Pacific Lutheran University
B.A., Pacific Lutheran University


Drew Martin received his Ph.D. and M.A. from the University of Hawaii at Manoa, Honolulu, and his MBA and B.A. from Pacific Lutheran University in Tacoma, Wash. Prior to taking his current position, Martin was professor of marketing (2004-2016) and interim dean (2016-17) at University of Hawaii at Hilo. Previously, Martin worked with the College of Business Administration, North Dakota State University (1999-2004), Lundquist College of Business, University of Oregon (1997-99), and School of Economics, Niigata University, Japan (1995-97), served as senior associate editor of buyer behavior, Journal of Business Research (2012-15), and associate editor for the International Journal of Culture, Tourism and Hospitality Research (2007-13).

Martin likes to swim and occasionally he can be spotted doing so at the Strom Thurmond Wellness and Fitness Center.

In the Media

Honors / Awards

  • The 2013 Michel Laroche Outstanding Journal of Business Research Associate Editor Award, only the third recipient in 20 years
  • Best Conference Paper Honorable Mention Award, 2012 Global Marketing Conference, Seoul, Korea, July 19-21, 2012
  • Best Track Chair Award, 2012 Global Marketing Conference, Seoul, Korea, July 19-21, 2012
  • Track Best Paper Award, American Marketing Association Summer Educator’s Conference, Sports Marketing Track, San Francisco, California, August 5-7, 2011
  • Emerald Publishing’s Outstanding Reviewer Award, International Journal of Culture, Tourism, and Hospitality Research, 2008
  • Best Paper Award: 5th Bi-Annual Symposium of the International Society of Culture, Tourism, and Hospitality Research, June 2007


  • HRTM 450 – Hospitality and Tourism Marketing
  • HRTM 740 – Service Management in Hospitality
  • HRTM 750 – Hospitality Marketing Strategy

Research Interests

  • Customer decision making
  • Destination branding and promotions
  • Customer experience
  • Storytelling

Research Publications

Kubickova, M., & Martin, D. (2020). Exploring the relationship between government and destination competitiveness: The TALC model perspective. Tourism Management, 78.

DiPietro, R. B., Martin, D., & Pratt, T. (2019). Understanding employee longevity in independent fine dining restaurants: A grounded theory approach. International Journal of Contemporary Hospitality Management, 31(10), 4062-4085.

Martin, D., Palakshappa, N., & Woodside, A. (2019). Consumer metaphoria: Uncovering the automaticity of animal, product/brand, and country meanings. Australasian Marketing Journal 27(2), 113-125.

Merchant, A., Rose, G., Martin, D., & Choi, S. (2017). Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money. Journal of Business Research, 74, 113-119.

Chaney, D., & Martin, D. (2017). The role of shared values in understanding loyalty over time: A longitudinal study on music festivals. Journal of Travel Research, 56(4), 507-520.

Sun, P., Li, X. R., & Martin, D. (2016). Cross-functional conflicts, effectiveness, and innovation performance: A symbiotic approach. Journal of Global Scholars of Marketing Science, 26(3), 227-247.

Martin, D. (2015). My traditional Japanese wedding? International Journal of Culture, Tourism and Hospitality Research, 9(4), 423-432.

Sirakaya-Turk, E., Ekinci, Y., & Martin, D. (2015). The efficacy of shopping value in predicting destination loyalty. Journal of Business Research, 68(9), 1878-1885.

Martin, D., & Aluri, A. (2015). Etic interpreting of emic reports of tourism behavior: Cross-cultural introspections of Hawaii. International Journal of Tourism Anthropology, 4(1), 46-66.

Professional Affiliations

  • Affiliate faculty of the Business Research Institute, Daito Bunka University, Tokyo, Japan
  • Research and Development Consultant Committee, College of Management, National Chiayi University, Taiwan, Republic of China
  • Affiliate faculty, Center for Japanese Studies, University of Hawaii at Manoa

Other Affiliations

  • Board member, South Carolina Restaurant and Lodging Association
  • Member, International Society of Culture, Tourism, and Hospitality Research

Consulting Experiences

  • Microsoft, Business Solutions Division, Fargo, North Dakota
  • City of Kobe, Trade, Exhibition, and Tourism Bureaus, Kobe, Japan


Challenge the conventional. Create the exceptional. No Limits.