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College of Hospitality, Retail and Sport Management

Faculty and Staff

Scott Smith, Ph.D., C.M.P.

Title: Associate Director of the School of Hospitality and Tourism Management
Associate Professor
Department: School of Hospitality and Tourism Management
College of Hospitality, Retail and Sport Management
Phone: 803-777-8199
Fax: 803-777-1224
Office: Close-Hipp 629
Scott Smith headshot


Ph.D., University of Central Florida
M.S., University of Central Florida
B.S.B.A., University of Central Florida


Scott Smith was born and raised in Orlando, Florida, and witnessed firsthand Orlando's growth from a small, relatively unknown town into the tourism giant that it is today. When Smith turned 16, he began his hospitality management career at Walt Disney World, where he continued to work throughout high school and college. After graduation from the University of Central Florida, he began his professional career with Marriott Hotels and held various positions in their hotel and resort division throughout the United States. Prior to his academic career, Smith also worked for Sheraton Hotels, Rosen Hotels, Walt Disney World, and Hilton Hotels in various management positions before returning to graduate school and completing his studies at the University of Central Florida's Rosen College of Hospitality Management.

Smith’s primary areas of research are pricing and revenue management in the hospitality industry. He also provides consulting to the hotel, resort and theme park industries.

In the Media

Honors / Awards


  • Revenue Management
  • Pricing in the Hospitality Industry
  • Theme Park and Attraction Management
  • Consumer's Perceptions of Fairness
  • Utilizing Advances in Technology to Improve the Guest's Experience


  • HRTM 110 – Introduction to Hospitality Management
  • HRTM 260 – Lodging Management
  • HRTM 388 – Resort Management
  • HRTM 521 – Revenue Management

Research Publications

Holcomb, J. L., & Smith, S. (2017). Hotel general managers’ perceptions of CSR culture: A research note. Tourism and Hospitality Research, 17(4), 434-449.

Smith, S. J. (2016). Relationship between hotel rate increases and discounts and consumers' willingness-to-purchase: A prospect theory perspective. International Journal of Revenue Management, 9(2/3), 108-126.

Bilgihan, A., Smith, S., Ricci, P., & Bujisic, M. (2016). Hotel guest preferences of in-room technology amenities. Journal of Hospitality and Tourism Technology, 7(2), 118-134.

Smith, S. J., Parsa, H. G., Bujisic, M., & van der Rest, J.-P. (2015). Hotel cancelation policies, distributive and procedural fairness, and consumer patronage: A study of the lodging industry. Journal of Travel & Tourism Marketing, 32(7), 886-906.

Bilgihan, A., Bujisic, M., & Smith, S. (2015). Relationship between guest experience, personality characteristics, and satisfaction: Moderating effect of extraversion and openness to experience. Tourism Analysis, 20(1), 25-38.

Yang, W., Hanks, L., Smith, S. J., & Parsa, H. G. (2015). FDA ruling and nutritionally focused menus—part II: Consumer effort versus nutritional accuracy in restaurant menus. Journal of Foodservice Business Research, 18(2), 93-110.

Ferguson, M., & Smith, S. (2014). The changing landscape of hotel revenue management and the role of the hotel revenue manager. Journal of Revenue and Pricing Management, 13, 224-232.

Bagri, S., Babu, S., Kukreti, M., & Smith, S. (2012). Human capital decisions and employee satisfaction at selected hotels in India. FIU Hospitality Review, 29(2). Article 7.

Professional Affiliations

  • International Council on Hotel, Restaurant and Institutional Education
  • American Hotel & Lodging Association (AH&LA)

Challenge the conventional. Create the exceptional. No Limits.